About

With over 30 years in the creative field. II've led award-winning ad campaigns across TV, print, digital, and social media. I work across both brand and creative strategy. My career has taken me around the world, working both in agencies and in-house. I'm all about creating strategic and emotionally resonant creative that hits the mark for brands and their briefs.

Awards

ANZ Promax 2024 Gold Award best copywriting · ANZ Promax Gold 2024 Best Marketing reel · ANZ Promax 2024 Silver Best intergated ad reel · ITV Advertising Campaign of the Year William Hill Creative Circle · Jan 2022, Marketing Campaign of the Year 2022 EGR Sweet Caroline, IBM Cognitive Collection Effie Awards APAC 2017, Jury Spikes Asia 2013, Bronze Clio Award 2013,USA Public Relations (Video), 2012  Silver Singapore Creative Circle Awards viral film 2012  Guest Speaker Promax Asia - The Craft of Storytelling, 2012  Judge Singapore Creative Circle Awards, 2012  Spikes Asia Silver, 2012  Short Listed Cannes Lions, 2010  Best Copy Writing on-air, Silver Promax World Awards,2010  Best Childrens Program brand Silver Promax World Awards,
 

Clients

Woolworths, AGL, William Hill, Google, IBM, Coca Cola, Dove, Officeworks, Castrol, Lenovo, Cadbury, Lady's Choice, Como Hotel and Resorts, BBC, Knorr, Unilever Food Solutions, Inter-Continental Hotels and Resorts, Lynas, Singtel, Changi Airport Group, Sony, Huawei, Ponds.