A global brand campaign that brought William Hill’s new brand offering to life, showcasing how mateship fosters connection. With sport at the heart of memories and experiences, the campaign highlights the role of William Hill in bringing friends together through the thrill of the game.
Inspired and elevated by Neil Diamond’s Sweet Caroline—a song that has catapulted to cultural stardom as it echoes across sporting arenas, including the UEFA European Championship Final at Wembley—the campaign taps into the powerful connection between music, sport, and shared moments
A campaign by William Hill to promote a series of his world title fights for Anthony Joshua. The campaign spanned multiple channels, including video content, high-impact OOH placements, social media activations, and print executions. The creative strategy was designed to capture the intensity of Joshua’s journey, bringing fans closer to the action and reinforcing William Hill’s connection to the sport at the highest level
The campaign was designed to prioritise customers by enhancing energy literacy among Australians from culturally and linguistically diverse backgrounds. The initiative includes communities from First Nations, Indian, Arabic, Chinese, and Vietnamese backgrounds. The campaign spans TV, social media, digital platforms, and DOOH.
A campaign that features intergenerational families celebrating Christmas with fresh produce and meaningful savings. It highlights the connections between young and old as they share recipes, traditions, and laughter, bringing the festive spirit to life through authentic story telling.
Huawei's launch of its 5G network was showcased through a powerful film that illustrated the true meaning of connectivity in the age of AI. The campaign highlighted how 5G technology is more than just speed—it’s about transforming lives, enabling seamless communication, and unlocking the full potential of artificial intelligence.
The film took audiences on an immersive journey, demonstrating real-world applications of 5G. It captured the profound impact of ultra-fast, low-latency networks, showing how Huawei’s 5G innovation is shaping a future where technology enhances human potential and brings people closer than ever before
A TV campaign for Škoda’s global Tour de France campaign brought the world’s most iconic cycling event into the heart of Australian culture. The challenge: How do you make the Tour de France feel more Aussie? The answer: magpies, mullets, and MAMILs
How do you deliver a Premier League football fan in Hong Kong his favourite jersey?
We were asked to create a digital film to showcase UPS abilitiy to drive global e-commerce, ensuring seamless delivery of products to customers worldwide.
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