The Brief
William Hill set out to launch a global campaign that would redefine its brand through the lens of mateship and shared experiences. The aim was to move beyond the transactional nature of betting and instead celebrate the emotional highs of sport—the moments that bring friends together. The campaign needed to feel authentic, culturally resonant, and emotionally impactful, anchored by a creative idea with the power to connect audiences across diverse markets.
The Responce
A global brand campaign that brought William Hill’s new brand platform to life by showcasing how mateship fosters genuine connection. With sport at the heart of memories and shared experiences, the campaign highlights William Hill’s role in bringing friends together through the thrill of the game.
Inspired and elevated by Neil Diamond’s Sweet Caroline—a song that has risen to cultural stardom as it echoes across sporting arenas worldwide, including the UEFA European Championship Final at Wembley—the campaign taps into the powerful connection between music, sport, and unforgettable shared moments.
The Brief
William Hill aimed to strengthen its association with elite-level boxing by partnering with Anthony Joshua during his world title fights. The objective was to create a bold, high-impact campaign that positioned William Hill as a brand embedded in the heart of the action—one that doesn’t just sponsor sport but lives and breathes it. The campaign needed to engage both hardcore boxing fans and mainstream audiences, bringing them closer to Joshua’s journey and reinforcing William Hill’s commitment to championing world-class sporting moments.
The Creative
A multi-channel campaign promoting a series of Anthony Joshua’s world title fights, proudly sponsored by William Hill. The work spanned video content, high-impact OOH, social media activations, and print executions—all built around a creative strategy that captured the intensity, focus, and power of Joshua’s journey to the top. By immersing audiences in the drama of each fight and celebrating the dedication behind every punch, the campaign brought fans closer to the action while strengthening William Hill’s connection to the sport at its highest level.
The Brief
AGL set out to create a campaign that would put customers first by improving energy literacy among Australians from culturally and linguistically diverse (CALD) communities. The goal was to ensure that important information around energy use and services was accessible, relevant, and empowering—particularly for First Nations, Indian, Arabic, Chinese, and Vietnamese audiences. To achieve this, the campaign needed to be inclusive in both language and creative execution, using cultural insights to ensure communication felt authentic and effective across TV, social, digital platforms, and DOOH.
The Creative
The campaign was designed to prioritise customers by enhancing energy literacy among Australians from culturally and linguistically diverse backgrounds. It tapped into CALD communities by using cultural nuances—across language, tone, and visual storytelling—to ensure communication was both relevant and resonant. Focused on First Nations, Indian, Arabic, Chinese, and Vietnamese audiences, the campaign rolled out across TV, social media, digital platforms, and DOOH, ensuring inclusive reach and helping more Australians feel informed, seen, and empowered in their energy choices
The Brief
Woolworths set out to create a Christmas campaign that would reinforce its position as The Fresh Food People by celebrating the power of food to bring families together. The aim was to showcase how fresh produce and meaningful savings can help Australians—across generations—create special moments during the festive season. The campaign needed to feel warm, authentic, and relatable, tapping into real traditions and storytelling that resonate with modern Australian families.
The Creative
A campaign that features intergenerational families celebrating Christmas with fresh produce and meaningful savings. It highlights the connection between young and old as they share recipes, traditions, and laughter—bringing the festive spirit to life through authentic storytelling. With a focus on fresh ingredients and the moments that matter most, the campaign reinforces Woolworths’ role at the heart of Australian celebrations.
The Brief
Huawei set out to launch its 5G network with a campaign that would go beyond technical specs and instead humanise the technology. The goal was to communicate that 5G is not just about speed—it’s about real human impact. The campaign needed to showcase how ultra-fast, low-latency connectivity can transform everyday life, enable the power of AI, and bring people closer together. The creative challenge was to make advanced innovation feel emotionally resonant, inspiring, and accessible.
The Creative
Huawei's launch of its 5G network was showcased through a powerful film that illustrated the true meaning of connectivity in the age of AI. The campaign highlighted how 5G technology is more than just speed—it’s about transforming lives, enabling seamless communication, and unlocking the full potential of artificial intelligence.
The film took audiences on an immersive journey, demonstrating real-world applications of 5G. It captured the profound impact of ultra-fast, low-latency networks, showing how Huawei’s 5G innovation is shaping a future where technology enhances human potential and brings people closer than ever before.
The Brief
Škoda wanted to localise its global Tour de France campaign for the Australian market—making one of the world’s most iconic sporting events feel unmistakably Aussie. The challenge was to tap into Australian humour and identity while still celebrating Škoda’s deep connection to cycling. The goal was to create a campaign that felt fun, culturally relevant, and instantly relatable to Australian audiences, without losing the prestige and spirit of the Tour.
The Creative
A TV campaign for Škoda’s global Tour de France campaign brought the world’s most iconic cycling event into the heart of Australian culture. The challenge: How do you make the Tour de France feel more Aussie? The answer: magpies, mullets, and MAMILs.
The Brief
UPS set out to showcase its role in powering global e-commerce by demonstrating how it delivers more than just parcels—it delivers passion, connection, and speed. The brief called for a digital film that would bring to life the company’s ability to move products seamlessly across borders, highlighting the logistics behind getting the right item to the right person, anywhere in the world. The creative needed to be emotionally engaging while clearly positioning UPS as a trusted global delivery partner.
The Creative
How do you deliver a Premier League football fan in Hong Kong his favourite jersey?
We were asked to create a digital film to showcase UPS’s ability to drive global e-commerce, ensuring seamless delivery of products to customers worldwide.
William Hill’s It’s Who You Play With campaign was developed to amplify the connection between customers who share a love of football. William Hill’s Build Your Bet (BYB) feature allows players to connect, chat, and bet in real-time from anywhere—bringing the excitement and passion of sport beyond the field and into the heart of the customer experience.
IBM Watson is a cognitive learning machine that can be applied across various industries—including the creative world of fashion design. Leading Melbourne fashion designer Jason Grech collaborated with Watson to develop a couture collection for Melbourne Fashion Week. The campaign showcased the power of machine learning when combined with human creativity and inspiration. The result was an award-winning collection and a campaign that raised significant awareness of IBM’s machine learning technology.
The Coke Hug Machine is a true example of viral content. The award-winning campaign was shortlisted for a Gold Lion at Cannes. On what seemed like an ordinary day at university, students were surprised by a Coca-Cola vending machine that asked for just one thing—a hug. It invited people to express themselves through the simple power of a hug, and in return, be rewarded with a Coke—a campaign that connected consumers with the brand through joy, surprise, and human connection.
Guinness and the Six Nations Rugby — the perfect pairing. This film was designed to capture the raw energy and passion of the game, brought to life through bold camera movements, dynamic framing, and a powerful, cinematic style. Every shot was crafted to reflect the spirit of the fans, the intensity on the field, and the deep cultural connection between Guinness and rugby
A digital film that showcases the Philips S9000 Prestige’s premium product features. The film needed to highlight the ultra-sharp NanoTech Dual Precision blades, SkinIQ adaptive technology, and the flexibility of wet and dry use—all while conveying the personalised, high-performance shaving experience that defines the S9000.
William Hill’s It’s Who You Play With campaign was developed to amplify the connection between customers who share a love of sport. William Hill’s Build Your Bet (BYB) feature allows players to connect, chat, and bet in real-time from anywhere—bringing the excitement and passion of sport beyond the field and into the heart of the customer experience
A community-led NRMAN brand initiative designed to raise awareness of one of Australia’s deadliest natural killers — heat. This campaign focused on communicating the importance of local Heat Shelters as safe refuges for those most vulnerable during extreme temperatures.
Through a suite of creative assets — including DOOH, on-site branding across shelters, and community-based communications — we brought visibility to these vital spaces. The campaign provided practical support and education around the dangers of heat, while fostering a sense of collective responsibility and care within local communities
A series of TVCs created to drive traffic and boost engagement with Bike Bug’s e-commerce platform. Each spot was crafted to highlight the brand’s passion for cycling, showcase top-tier products, and connect with enthusiasts. The campaign was designed to inspire action—bringing the Bike Bug experience from screen to shopping cart.
Castrol commissioned a content series that captured the essence of motorcycle culture across Asia. Five countries, five influential creators who are at the heart of their local motorbike scenes. Castrol is there with them—providing the power to fuel their stories and drive their content to engage followers across the region.
A bold print and outdoor campaign created to elevate the Australian National Maritime Museum’s permanent collection and upcoming exhibitions. The creative strategy was anchored in a powerful truth: the sea is where stories begin.
Whether factual or fantastical, tragic or triumphant, awe-inspiring or terrifying — the ocean has always been a source of extraordinary human stories. Our campaign brought this to life through striking visual metaphors and evocative headlines that stirred curiosity and emotion.
By playing with the mystery and drama of the sea, the work aimed to drive awareness and visitation to the museum, positioning it not just as a place of artefacts, but as a living archive of ocean-born storytelling.
As part of the launch of BBC iPlayer across Southeast Asia, this film was produced to highlight the platform’s watch anywhere, anytime benefits. Shot over five days, the production paid extensive attention to location, framing, and composition — creating a rich visual mosaic that placed our characters at the heart of the story. Each scene was carefully crafted to reflect a different facet of life in the region, while seamlessly weaving in the experience of using BBC iPlayer across various moments and environments. A unique visual treatment elevated the storytelling, helping to bring the platform’s versatility and accessibility to life in a dynamic and culturally resonant way
